Targeted Interview / Behavioral-Based Interview

targeted interview

targeted interview


Targeted Interviews are a type of structured interview technique that involves asking specific, predetermined questions to gather targeted information from the interviewee. This approach is often used in research, market analysis, and job interviews.


What are Targeted Interviews (or Behavioral-Based Interview BBI)?


The questions asked in a targeted interview are designed to elicit specific information that is relevant to the goals of the interview. The questions are typically formulated in advance, based on the objectives of the interview and the information that needs to be collected. The questions may be open-ended or closed-ended, but they are always focused on the specific topic of interest.

One of the key benefits of a targeted interview is that it allows for the efficient collection of targeted information. By asking specific questions, interviewers can quickly gather the information they need and avoid wasting time on irrelevant topics. Targeted interviews can also help to ensure consistency across interviews, as all interviewers will be asking the same questions in the same way.


Why should I use Targeted Interviews?


  1. Efficient use of time: The Targeted Interview Technique is designed to elicit specific information from the interviewee, which can help you to quickly and efficiently gather the data you need. This can save you time compared to conducting an open-ended interview where you may not get the information you need.
  2. Deeper insights: By asking targeted questions, you can gain deeper insights into the interviewee’s experiences, opinions, and perspectives. This can help you to better understand their motivations and decision-making processes.
  3. More reliable data: Because the Targeted Interview Technique involves asking specific questions, the data you gather can be more reliable than that collected through open-ended questions. This is because you can compare responses more easily and objectively.
  4. Better decision-making: The insights and data gathered through the Targeted Interview Technique can help you to make better decisions. For example, if you are conducting a job interview, you can use the information you gather to determine whether the candidate is a good fit for the role.


Where can I find ressources?


  1. Online articles: There are many online articles available that provide tips and strategies for conducting targeted interviews. Some good resources include research websites, industry publications, and job search websites.
  2. Books: There are many books available on targeted interviews, including “The Targeted Interview” by Paul Bailo and “Interviewing: Theories, Techniques and Practices” by Charles J. Stewart.
  3. Online courses: There are many online courses available that cover targeted interviews, including those offered by Coursera, Udemy, and LinkedIn Learning.
  4. Professional associations: Professional associations in your field may offer resources on targeted interviews, including training and certification programs. For example, the Society for Human Resource Management (SHRM) offers resources on conducting targeted interviews for job candidates.
  5. Experts and consultants: You may be able to find experts and consultants who specialize in targeted interviews and can provide guidance and advice based on their experience.


Who uses tareted interviews?


  1. Researchers: Researchers may use targeted interviews to collect data for a study or research project. Targeted interviews allow researchers to gather specific information related to their research questions or hypotheses.
  2. Market analysts: Market analysts may use targeted interviews to collect information about consumer preferences, attitudes, and behaviors. Targeted interviews allow market analysts to gather specific information that can be used to inform marketing and product development strategies.
  3. Journalists: Journalists may use targeted interviews to gather information for a news story or investigation. Targeted interviews allow journalists to gather specific information from sources that is relevant to their story or investigation.
  4. Hiring managers: Hiring managers may use targeted interviews to assess job candidates for a specific position. Targeted interviews allow hiring managers to gather specific information related to the job requirements and assess the candidate’s qualifications.




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